Internal deal sheet · playbook

Carolina Growth System

Partner pricing for NC and SC service businesses while we establish ourselves. Every call answered, every message answered, every lead captured, without hiring anyone.

$1,000Setup

$697Monthly · kept while they stay

Billed separatelyPhone / text / AI usage

NC + SCWho can buy

Your first step (Harrison)

Open PAiMOS → Prospects and filter Rep: Harrison, Has a named person, Due for a touch. Work NC/SC service businesses, the ones that live on the phone (HVAC, plumbing, roofing, electrical, landscaping).
On the contact, set Offer: Carolina Growth and the Cadence (Call first or Email first), then make the first touch. The first touch puts them on the Carolina Growth pipeline at Outreach.
The goal of every touch is one of two things: they run the 60-second missed-call calculator at carolina.positiveaim.io, or they ask for the free evaluation.
Log each touch in PAiMOS. When they're interested, click Said yes → send offer. It sends the Carolina offer email from you and moves their card to Offer Email Sent.

How it works

Outreach→Missed-call calculator (their own number)→Buy now · $1,000 setuporFree evaluation report→7-day follow-up→Purchase→Welcome email + setup link AUTO→Self-serve setup→Live in days

The close is their own number. The calculator turns their call volume, job value and close rate into what missed calls cost them each month. $697 sits next to a bill they're already paying.
Two doors on the page: Start now ($1,000 setup), or have us evaluate the business first (a free written report, no call needed).
After purchase AUTO: the purchase router sends the welcome email and text with the setup link (setup.positiveaim.io/?product=growth-system). There's no kickoff call by default. Support is the main line, 803-902-4803.
We review every order. If it isn't a good fit, we refund it in full.

Touches

Aim for 6–8 touches over about 3 weeks. Every touch is about missed calls, never a feature list.

Call firstEmail first

#	Touch	What to do
1	Call 1	Call using the script. Aim: they agree to look at the calculator or the free evaluation.
2	Voicemail	No answer: leave the voicemail, then mark it.
3	Email 1	Send the cold intro from your own inbox, with the calculator link.
4	Call 2	"Did you get a chance to run the number?" Log the outcome.
5	Email 2	Same thread: the trust email (link to a real call recording).
6	Social DM	Facebook or LinkedIn: one line about missed calls plus the calculator link.
7	Walk-in	Only if they're local or worth the trip.
8	Final email	"Want us to just handle it?" Then mark them Lost: no response.

#	Touch	What to do
1	Email 1	Send the cold intro from your own inbox, with the calculator link.
2	Call 1	1–2 days later: "I sent you a note about missed calls…" Log the outcome.
3	Voicemail	No answer: leave the voicemail, then mark it.
4	Email 2	Same thread: the trust email (link to a real call recording).
5	Call 2	"Did you get a chance to run the number?"
6	Social DM	Facebook or LinkedIn: one line about missed calls plus the calculator link.
7	Walk-in	Only if they're local or worth the trip.
8	Final email	"Want us to just handle it?" Then mark them Lost: no response.

Call script

Opener

"Hi [first name], this is [your name] with Positive AI Marketing. Quick question: when you're on a job and the phone rings, who answers it?"

Let them answer. Usually it's "nobody" or "it goes to voicemail."

"That's what we hear from most owners. We built a 60-second calculator that shows what those missed calls are costing you each month, using your own numbers. Can I text or email you the link? Or if you'd rather, we'll look at your business and send you a free written report. No call needed."

Voicemail

"Hi [first name], it's [your name] with Positive AI Marketing. I'll send you a quick email with a 60-second calculator that shows what missed calls are costing [business]. Worth a look. You can reach us at 803-902-4803."

If they ask about price

"It's a thousand to set up and $697 a month, and that's partner pricing. We're taking on a small group of businesses here in the Carolinas while we establish ourselves, and you keep that price for as long as you stay. Most owners find their missed-call number is bigger than that."

Objections

They say	You say
"It'll sound like a robot."	"Fair. Listen to a real call and judge for yourself. It handles normal questions cleanly, and anything strange gets handed to you instead of guessed."
"I'll just get better at answering."	"You're on a job with both hands full. That's not a discipline problem."
"Can I just get the phone answered?"	On calls only: "You can. Calls alone run $497 a month, and voice plus chat bought separately is $794. The Growth System is $697 and also works your old customer list, gets you reviews and finishes your Google profile." Never put the voice-only price in writing.
"What if it doesn't work for us?"	"You'll know in the first month. It logs every call and message it handles. And we review every order: if it isn't a fit, we refund it."
"How long until it's running?"	"Days, not months. It's done for you."
"Is there a deadline?"	"No deadline and no countdown. It closes when we have the partners we need."

After a call

What happened	In PAiMOS	Then
Interested or ready to buy	Said yes → send offer	Sends the Carolina offer email from you (what they get, $1,000 / $697 partner pricing, the Start now button, and the calculator / free evaluation). The card moves to Offer Email Sent. AUTO If they haven't bought 3 days later, you get an alert to call.
Asked for the free evaluation	Said yes → send offer	Then move their card to Evaluation Sent in GHL once the report goes out.
"Call me later" / no answer	Call back later / No answer	Next touch is suggested.
Not interested	Not interested	Their Carolina Growth card is marked Lost. Stop.

Templates

Cold intro email (Email 1) DRAFT

Send from your own inbox

Subject: The calls [business name] doesn't hear

Hi [first name],

I'm [your first name] with Positive AI Marketing, here in the Carolinas. Most owners we talk to are on a job when the phone rings, and the caller doesn't leave a message. They call the next company.

We built a 60-second calculator that shows what that's costing you each month, using your own numbers: carolina.positiveaim.io

Worth a look? I'll try you in the next day or two.

[Your name]
Positive AI Marketing
803-902-4803

Offer email (sent automatically by "Said yes")

GHL template "Carolina Growth - Offer email after call" · workflow "Carolina 01 - Send Offer Email" · from the contact's owner · copy in 03-Content/Carolina Launch - Growth System/Email - Carolina offer (after the call).md

Subject: The Growth System for [business]: here's how it works

Thanks for taking my call… The problem (missed calls go to the next company) · What it does (answers every call and message 24/7, works the old customer list for a year, gets reviews, finishes the Google profile plus 12 posts, free Positive Printers artwork) · The price ($1,000 setup, $697/mo partner pricing, kept while they stay) · [Start now] button to carolina.positiveaim.io · or the 60-second calculator / free evaluation · terms line: month to month, usage billed separately.

Email 2: the trust email DRAFT

Same thread · adapted from the funnel's Day 4 email

Subject: You think it'll sound like a robot

Hi [first name],

That's the reason most owners don't do this. You've built a reputation on actually answering the phone. Here's a real call, not a demo: [link to recording]

It handles normal customer questions cleanly. Ask it something odd and it hands the caller to you rather than guessing. But it never lets the phone just ring.

[Your name]

Final email (touch 8) DRAFT

Subject: Want us to just handle it?

Hi [first name], last one from me on this. The Growth System answers every call and message, works your old customer list for a year and keeps your reviews coming: $1,000 to set up and $697 a month, partner pricing you keep while you stay. If now's not the time, no problem. The calculator is still there whenever you want it: carolina.positiveaim.io

[Your name]

Funnel 7-day follow-up (after they run the calculator)

In 03-Content/Carolina Launch - Growth System/04 - Funnel Copy.md. One touch a day, never two channels on one day, always about their number.

Day 1 SMS: "Did the [business] report land ok? Curious whether the missed-call number matched what you figured."

Day 2 email: "The call you didn't hear." Their missed-call count, plus a story.

Day 4 email: "You think it'll sound like a robot." The real call recording (the most important message).

Day 5 SMS: "Worth 15 minutes to walk through the report together?"

Day 7 email: "Want us to just handle it?" Price and the two buttons.

After day 7: one useful email a month. Stop pitching.

OUT OF DATE That file still says $597 and 180 days of reactivation. Current offer: $697 and a full year.

What they get · our goal · upsell

What they get

AI Concierge: voice AI + chat AI answering every call, text, form and Facebook/Instagram message 24/7, booking jobs onto the calendar
Database Reactivation for a full year: texts and emails to past customers and old quotes, with replies handed to them
Review Growth: past-customer review campaign + an automatic ask after every job
Google Business Profile tune-up
12 designed social posts + the funnel page they point to
Free artwork from Positive Printers + our best print pricing
Bought separately: $3,594 setup / $1,088 a month

Our end goal

Land anchor clients and case studies across the Carolinas at a price good-fit owners say yes to quickly.

Upsell (suggested, not set)

Google Maps Management / Boost, Smart Website Growth / Elite, the Unlimited AI add-on, extra locations

Rules

Partner pricing: no number of spots, no date and no countdown. It "closes when we have the partners we need."
The setup is never discounted. Local Hero never applies, and nothing stacks.
Usage is billed separately, with a markup. Never say "at cost." Only bring it up if asked: "billed separately based on what you use."
The voice-only price ($497) is said on a call only, never written anywhere.
NC and SC businesses only. Brand colors: SC indigo, no purple.

Open decisions

Funnel copy is out of date: 04 - Funnel Copy.md still says $597 and 180 days. Update it to $697 and a full year?
Done 2026-10-20: each prospect has an Offer (Free Reviews / Carolina Growth) in PAiMOS, and there's a Carolina Growth pipeline (Outreach → Offer Email Sent → Evaluation Sent → Purchased; mark the card Won at purchase, and onboarding takes over). Live 2026-10-22: offer email approved, and workflow "Carolina 01 - Send Offer Email" is published.
Upsell path after Carolina isn't set.
All DRAFT copy on this page needs Butch's OK.