Internal deal sheet · playbook

Free 20 Reviews

We get selected local businesses 20 new Google reviews for free, then recommend their best next step.

$0Setup

$0Monthly

We payTexts + emails

20New reviews (goal)

Your first step (Harrison)

Open PAiMOS → Prospects and set the filters: Rep: Harrison, Has a named person, Due for a touch. That's today's list.
Anyone showing Find the owner: get the owner's first name (and email if you can) into GHL before reaching out. The email greets them by name, so the app won't let you send without one.
Open a contact (▸) and set Cadence: Call first.
Make the call (script below). Click Call 1, then click what happened: Said yes → send offer, Call back later, No answer, or Not interested.
Move to the next contact. Each card shows the next touch it suggests, and the Due for a touch filter is your list each day.

How it works

Outreach (calls, emails, DMs)→Says yes→Setup email sent AUTO→Client does 10-min setup→We build the account→Collecting reviews→Hit 20 → upgrade talk

The Free Reviews pipeline in GHL follows the same steps: Outreach → Setup Email Sent → Setup Complete → Building Account → Collecting Reviews → Hit 20. The first touch you mark in PAiMOS puts the contact on the board at Outreach, and saying yes moves them to Setup Email Sent.

Touches

Aim for 6–8 touches over about 3 weeks, about every 2–3 days. Mark each touch in PAiMOS as you do it. Set each contact's Cadence in PAiMOS so the app suggests the right next touch. Touches can be done in any order.

Call firstEmail first

#	Touch	What to do
1	Call 1	Call using the script. Log the outcome.
2	Voicemail	No answer: leave the voicemail below, then mark it.
3	Email 1	Send the cold intro from your own inbox (template below).
4	Call 2	Call again 2–3 days later. Log the outcome.
5	Email 2	A short reply in the same thread: "Wanted to make sure this didn't get buried…"
6	Social DM	Facebook or LinkedIn message to the owner. Keep it short and mention the free 20 reviews.
7	Walk-in	Only if they're local or worth the trip (Charleston downtown).
8	Final email	"Closing the loop. If now's not the time, no problem." Then mark them Lost: no response.

Best when you have a direct phone number for the owner.

#	Touch	What to do
1	Email 1	Send the cold intro from your own inbox. It tells them you'll call in a day or two.
2	Call 1	Call 1–2 days after the email: "I sent you a quick note about free Google reviews…" Log the outcome.
3	Voicemail	No answer: leave the voicemail below, then mark it.
4	Email 2	A short reply in the same thread: "Wanted to make sure this didn't get buried…"
5	Call 2	Call again 2–3 days later. Log the outcome.
6	Social DM	Facebook or LinkedIn message to the owner. Keep it short and mention the free 20 reviews.
7	Walk-in	Only if they're local or worth the trip (Charleston downtown).
8	Final email	"Closing the loop. If now's not the time, no problem." Then mark them Lost: no response.

Best when you have the owner's email but only a front-desk number, or the owner is hard to catch by phone. The call then has context: "I sent you a note…"

Call script

Opener

"Hi [first name], this is [your name] with Positive AI Marketing. I'll be quick. We're getting a few local businesses 20 new Google reviews, free. We text and email your past customers for you and set up an automatic ask after every job. There's no cost, and we cover the texts. Would it be OK if I emailed you the details and a 10-minute setup link?"

If they ask "what's the catch?"

"No catch. We'd rather show you than pitch you. If it works, we'll talk about what makes sense next. If not, you keep the reviews."

Voicemail

"Hi [first name], it's [your name] with Positive AI Marketing. We're getting a few local businesses 20 free Google reviews. I'll send you a quick email with the details. You can reach us at 803-902-4803."

Confirm the email address on the call if you don't have it, and add it to GHL before you click Said yes.

After a call: which button

What happened	Click	What the app does
They agreed to the email	Said yes → send offer	Sends the setup email from you and moves the card to Setup Email Sent. Their touches stop here.
"Call me later" / busy	Call back later	Card stays in Outreach, and the next touch is suggested.
No answer	No answer	Card stays in Outreach. Leave the voicemail and mark Voicemail, then send Email 1.
Not interested	Not interested	Card marked Lost. Stop.

Every outcome is saved as a note on the GHL contact with your name.

What's automatic after "yes"

AUTO The setup email goes out from the assigned rep (your name and your positiveaim.io address).
AUTO Day 2: if they haven't finished setup, they get a reminder text with their link.
AUTO Day 5: if they still haven't finished, you get an email and text: "hasn't finished setup, give them a call."
AUTO When they finish setup: you get a "Setup finished" text and email showing what they finished and what's still pending (e.g. Google access).
Their customer list comes back as a reply to the email (in GHL Conversations). Save it to the contact.
Butch builds the account from there (sub-account, texting registration, Google, review campaign). The steps are in the runbook: 05-GHL/[C] Free 20 Reviews - Runbook.md.

Templates

Cold intro email (Email 1, before you've reached them)

Send from your own inbox · GHL template "Free 20 Reviews - Cold intro (before call)"

Subject: 20 free Google reviews for [business name]

Hi [first name],

I'm [your first name] with Positive AI Marketing, here in the Carolinas. We're getting a few local businesses 20 new Google reviews for free. We ask your past customers for you and set up an automatic ask after every job. There's no cost, and we cover the texts and emails.

Worth a quick call? I'll try you in the next day or two, or just reply here.

[Your name]
Positive AI Marketing
803-902-4803

Setup email (sent automatically when you click "Said yes")

GHL template "Free 20 Reviews - Follow-up after call" · sent by workflow "Free Reviews 01 - Send Setup Email" · from the assigned rep

Subject: Your 20 free Google reviews: here's how it works

Hi [first name],

Thanks for taking my call. Here's what we talked about, in writing, so you have it in one place.

Think about the last great job you did. The customer thanked you in the driveway and meant it. Then they went inside and never wrote a word online. Your happiest customers almost never leave reviews unless someone asks them. That's the only reason most good businesses have fewer reviews than they've earned.

Why we're doing this for free: We'd rather show you than pitch you. We'll get you 20 new Google reviews at no cost, so you can see the system working on your own Google profile before you spend anything. We cover the cost of every text and email we send. If it's working, we'll talk about what makes sense next. If not, you keep the reviews.

What we'll do: (1) Ask your past customers by text and email, spread over 3–5 weeks. (2) Set up an automatic ask after every job.

What we need from you (about 10 minutes): one short setup page covering your business details, the carrier info for texting, and adding us as a manager on your Google Business Profile. [Start my setup] button

Last thing: reply with a spreadsheet of past customers (names plus a phone or email). We'll write the request in your voice and send it to you to approve first.

After 20: When you reach 20 new reviews, we'll send you a before-and-after (star rating, review count, Maps position) and recommend the one next step that fits. No obligation.

Questions? Just reply, or text or call 803-902-4803.

[Your name]
Positive AI Marketing

Reminder text (day 2, automatic)

Hi [first name], it's [your first name] with Positive AI Marketing. Here's the link to set up your free Google reviews. It takes about 10 minutes: [setup link]

Email 2 and Final email (send from your inbox, same thread)

Email 2: Hi [first name], wanted to make sure this didn't get buried. We're still setting a few local businesses up with 20 free Google reviews this month. Worth 5 minutes this week?

Final email: Hi [first name], closing the loop on the free reviews offer. If now's not the right time, no problem at all. If you'd like it later, just reply to this email.

What the client gets · our goal · upsell

What they get

Text + email review requests to past customers, spread over 3–5 weeks
An automatic review ask after every finished job
A before/after report at 20: star rating, review count, Maps position
We cover all text and email costs

Our end goal

Prove we deliver on their own Google profile before asking for money, then turn them into a paying client. Lead with value.

Upsell at 20

Review Growth: $297 setup / $197 mo. Keeps the after-job asks running and replies to every review (text/email usage billed separately).
Google Maps Management: $297 / $297 mo. Keeps their Google listing active: posts, photos, Q&A, Maps ranking. No website needed.
Bigger fit: Carolina Growth System.

Rules

Say "our goal is 20." Don't guarantee a number. Anyone who was already promised 25 gets 25.
Ask every customer the same way. No rewards for reviews, and no filtering out unhappy customers (Google policy).
No cold texts. Only text people after they've responded.
Send cold emails from your own inbox, a few a day. Don't bulk-send from GHL (that domain also sends client emails).
After the final touch with no reply, mark them Lost: no response. Don't keep chasing.