Local Hero
A human-approved incentive: 50% off the setup fee of one eligible product for one specific prospect. It isn't an offer we advertise. It's a closing tool.
When to use it (Harrison)
Only when all of these are true:
- They're a good fit: a real business with real call or lead volume that the product will actually help.
- They want it and agree with the monthly price. The setup fee is the only thing in the way.
- The product is eligible (see below). Never Carolina Growth.
If they're unsure about the product itself, Local Hero won't fix that. Go back to the offer's playbook.
Step by step
- Don't promise anything on the call. Say you'll check (script below).
- Ask Butch with the contact name, the product, and why the setup fee is the only blocker.
- Butch approves by adding a note to the GHL contact:
Local Hero approved: [product], setup $[amount], monthly $[amount], approved by Butch [date]. No note means no approval. - Send the approved offer (template below) from your inbox, with the reduced setup and the unchanged monthly.
- Give them the code for their product (
LOCALHEROfor AI Concierge,LOCALHEROWEBfor Website Starter) and the Local Hero checkout link. They enter it at checkout, and half the setup comes off the first payment. The monthly is unchanged. CHECKOUT PAGE: IN PROGRESS - After purchase, onboarding is the normal product flow (welcome email + setup link).
Eligible products
| Product | Normal | With Local Hero |
|---|---|---|
| AI Concierge (voice + chat) | $2,000 setup / $597 mo | $1,000 setup / $597 mo · code LOCALHERO |
| Smart Website Starter | $1,000 setup / $97 mo | $500 setup / $97 mo · code LOCALHEROWEB |
| Other eligible products | Standard setup | 50% of the standard setup, monthly unchanged (Butch confirms eligibility) |
| Carolina Growth System | $1,000 / $697 mo | Never |
What to say DRAFT
When the setup fee is the only blocker
When it's approved
If they ask "do you have any discounts?"
Templates
Approved offer email DRAFT
Subject: Your setup for [product]
Hi [first name],
As promised, I checked with Butch. He approved half off the setup for [business]:
[Product]
Setup: $[reduced] (normally $[normal])
Monthly: $[monthly], unchanged, month to month
To get started, use this checkout: [Local Hero checkout link] and enter the code LOCALHERO. You'll see the setup drop to $[reduced]. After that you'll get a setup link, and it takes about 10 minutes.
Questions? Reply here or call 803-902-4803.
[Your name]
Positive AI Marketing
Ask-Butch message (internal)
"Local Hero request: [contact name] at [business], [product]. They're good with the $[monthly] monthly, and the $[setup] setup is the only blocker because [reason]. OK to offer $[reduced] setup?"
Rules
- A person decides. AI agents and bots never mention, offer or apply it. If a prospect asks a bot, it may only say "a person would need to decide."
- Never advertise it. No public page, no automatic or location-based grants.
- The monthly is never discounted. Only the setup.
- Never Carolina Growth. Never stacks with any other setup reduction.
- No deadline, cap or countdown.
- No approval note on the contact means no Local Hero. The code is shared, so only give it out after Butch's approval note is on the contact. Never put it in public copy, ads or bots.
Open decisions
- Payment (decided 2026-10-19): GHL coupon
LOCALHERO: $1,000 off AI Concierge, first payment only, 50 uses total, once per customer. The checkout is a separate Local Hero page (AI Studio, matching our other pages) with a coupon box. Still to do: build that page, then run a test-mode purchase to confirm $2,597 becomes $1,597 at the first charge. - Website Starter (decided 2026-10-19): code
LOCALHEROWEB, $500 off the first payment. The two codes share 50 uses in total. GHL can't share one limit across two codes, so each code allows 50 in GHL. Check both usage counts before approving once they add up to about 45. - Which products besides Concierge and Website Starter are eligible?
- All DRAFT copy on this page needs Butch's OK.